When David McKillips joined Chuck E. Cheese as CEO in January 2020, he noticed a brand that was capital-deprived, not upgraded, and tired. The COVID pandemic arriving two months later didn’t help.
With a handful of game tokens, mouthful of cheese pizza and earful of arcade sounds, people across the U.S. remember going to Chuck E. Cheese and being mesmerized by the animatronic show that Chuck E.
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