The Blues were founded in 1905 so next year will be the 120th anniversary of the west London club. The newly designed emblem will not be replacing the current Chelsea badge, but will be used in ...

CHELSEA have trademarked a new crest and have staked their claim as "London's true club". The new badge, which will NOT replace the current one, features the iconic blue lion above the letters "LDN".

Sky News has learnt that Ares Management, which has lent substantial sums to Chelsea Football Club, the McLaren Formula One team and Rugby Australia, has submitted an offer for a sizeable stake in the ...

Chelsea will be showing off a new badge for their 120th anniversary year as part of their branding process of being ‘London’s true club’. The Blues were founded in 1905 so next year will be ...

Reports from the Daily Mail claim the logo will be seen on club branding in the coming months. Designers Uncommon Creative Studio called it a "new icon designed to show Chelsea as London's true club." ...