The heart-healthy cereal is now made in the shape of hearts. A beloved breakfast has created new shapes with its heart-healthy cereal for the first time. General Mills has transformed the iconic "Os" ...

These collectible cereal boxes include boxes featuring famous athletes and musicians, as well as some iconic that are brands ...

Hy-Vee, Inc. announced Friday that it is teaming up again with basketball star Caitlin Clark to offer the exclusive Caitlin’s Crunch Time cereal, which will benefit the Caitlin Clark Foundation.

Last year, I wrote about a study that showed cereal companies market the cereals with the sugariest nutritional profiles to kids, essentially encouraging children to choose Froot Loops over, say, ...