When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Engaging students with course materials is a challenging aspect of teaching in higher education. This problem is particularly prevalent in graduate-level classes, where students from different ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Such analyses capture what worked at a particular moment. That doesn’t mean it will work again. The venerable business case study method got its start in 1921 at the Harvard Business School. The ...

Discover industrial organization economics, including firm strategies, antitrust policies, and market competition, with ...

As HR leaders are increasingly discovering, the "always winning" mindset eventually hits a cognitive ceiling. To be more productive, high achievers must actually do less.

A May 2024 Student Voice survey by Inside Higher Ed and Generation Lab found two in five students believe encouraging faculty to better help connect learning outcomes to issues outside the classroom ...

These case studies are designed to be used as part of ethics education in chemistry. The case studies were written for use in workshops or classrooms where each scenario can be read by the ...

CSA, a pending 501(c)(3) nonprofit, is the brainchild of Leo Seigal, founder and CEO of the interior design matchmaking consultancy The Expert, and entrepreneur Dustin Bramell, whose own LA midcentury ...

A marketing executive who paused his career for a decade to homeschool his neurodiverse daughter contemplates how to reenter the workforce after she leaves for college. Should he join a mission-driven ...