The number of candy ads with Halloween messaging has increased by 17% for month-to-date this year from 2019, but advertisers have spent 19% less in the candy category compared to the previous year, ...
Candy ads are supposed to be lighter fare, right? It’s candy. It’s supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk ...
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