A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And ...
The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed by tvScientific, a performance ad platform that allows brands and apps to ...
DoubleVerify, a maker of ad authentication software, this week rolled out what it says is the industry's first certification program to detect ad fraud and invalid traffic (IVT) on connected TV (CTV), ...
NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Nielsen's Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning, buying and reporting with the ...
RESTON, Va., July 15, 2025 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a ...
The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s FAST and CTV inventory across 50M+ devices. Through this partnership, Vesta Stream ...
Add Yahoo as a preferred source to see more of our stories on Google. January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The ...
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