“The Role of CAPI in Closing the Outcome Gap for CTV,” recommends that the advertising industry adopt so-called “Conversion ...

The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the “seamless buying of connected TV (CTV) inventory.” The specs ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Anoki AI, a pioneer in AI solutions for Connected TV (CTV), today announced the appointment of Abbey Thomas as Chief Commercial Officer. Thomas, a recognized ...

Butter is a high end production company specializing in CTV and Broadcast commercials and branded content for lifestyle, hospitality, and consumer brands. With offices in Los Angeles and Charleston, ...