Few high-profile IT labels have retained their glitz as long as CRM—customer relationship management, an umbrella title for almost every useful thing that can be done with enterprise IT systems. From ...

The bottom line is this: Successful CRM projects depend on the refinement and deepening of the relevant business processes. That can make CRM projects a taller order. 5 Business Process Issues ...

A rapidly growing number of CRM software suppliers recognize the perception of their offerings as a risky investment and are taking steps to address this opinion. CRM vendors have discovered that one ...

With CRM becoming an essential business practice, the days when vital customer and company data was stocked up securely in a cabinet under lock and key is gone. Today, this information, including ...

"If you can't describe what you are doing as a business process, you don't know what you are doing." -- W. Edward Deming CRM systems offer workflows, approval processes, and other business process ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kalyan Varma When scaling ...