Irvine-based Brand Affinity Technologies Inc., an advertising startup that looks to hook up celebrities and athletes with online advertisers, has come up with software for tracking celebrities and ...

SAN DIEGO, CA, UNITED STATES, December 21, 2023 /EINPresswire.com/ -- Culturati Research & Consulting Inc. (Culturati) announces the release of a comprehensive update ...

As concerts draw massive crowds across India, industry experts share why live music experiences are becoming powerful platforms for engagement and brand affinity.

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance ...

Young Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrity endorsements are losing influence. Brands that feel ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...