Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

Making fun of “feminine product” ads is entry-level ad criticism. The blue water used to demonstrate the tampon or pad’s ability to absorb “liquid” (no mention of blood, of course)? The tendency of ...

A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

Bodyform are on a bloody roll this year when it comes to challenging period-related taboos. Back in June, they released an ad campaign which ditched the weird blue liquid and featured images of actual ...

The crimson wave. The time of the month. Aunt Flo. The list of period euphemisms are endless. The stigma attached to menstruation has long meant that period ads have shied away from portraying periods ...

Believe it or not, up until 2016, a real life sanitary pad had never been seen in an advert before. This is despite the fact they're a product some women use every single month. SHIELD YOUR EYES, ...

Keke Palmer and 'The 'Burbs' co-stars and creator weigh in on taboo shows and tinned fish 5:24 'Crime 101's Chris Hemsworth and Halle Berry play our new mash-up game 3:04 Sanitary towel and tampon ads ...

Buh-bye bright white tennis gear and grinning rollerblading women. Buh-bye weird blue please-don’t-offend-us-with-your-monthly-blood-let’s-pretend-it’s-not-happening liquid. Buh-bye vague allusions to ...