Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are ...

Microsoft is exploring new revenue streams through generative AI chatbots and has begun showcasing its ad format for its ChatGPT version of Bing Search to advertisers. The new Bing encourages users to ...

Just when you thought in-game advertising fell victim to declining video game sales, Microsoft turns advertising on its head and with positive stats proving us wrong. That's if you believe the ...

Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer ...

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an ...

Since it launched, Microsoft’s Bing Chat has been generating headlines left, right, and center — and not all of them have been positive. Now, there’s a new headache for the artificial intelligence (AI ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...

Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising, but it is unclear whether he will transition to a new role within or outside the company. Over the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Online searching is more than just typing a couple of keywords into a search engine box. Microsoft and Bing are becoming the first choice for more and more users surfing the net for information and ...