By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Employers who have introduced team-based rewards systems to foster creativity, collaboration, productivity and sales may want to look again at a system that new research shows can create an unintended ...

A treat here and a treat there seems harmless enough. After all, what could go wrong with a little positive reinforcement for good behavior? As it turns out, quite a bit. The research on reward ...