Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

Over the last few years, BACARDÍ ’s The Sound of Rum has brought new tracks, unique collaborations, and special performances ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

Iconic rum brand Bacardi has teamed up with Cuban-American and Miami-raised superstar Camila Cabello for a new summer campaign featuring a song from her highly anticipated album that debuts this ...

Cuban-American pop star Camila Cabello is the new global face of Bacardi Rum. The Bermudian-based company’s brand has teamed up with the Grammy-nominated artist for a summer campaign, featuring music ...

If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum. For centuries, rum has been the tipple of choice to beat ...

It’s nothing new for major brands to get connected with their fans, and the culture in which their brand exists, by promoting and helping to fund the efforts of aspiring musicians and artists–Red Bull ...