As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

Capturing attention in this space has never been easy but if you’re feeling like it’s harder than it ever was, you’re not alone. The way people find information has changed. Increasingly, people have ...

It is widely recognised that B2B marketing has a number of inherent differences from its B2C counterparts, largely due to its complexity: complex products, complex markets, complex decision-making ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

It's no secret to digital marketers that SEO is critical to gaining online visibility. People regularly use search engines like Google to find the products they're looking for, and the higher the ...