There’s no question that a brand’s logo is one of the more identifiable and vital parts of company’s branding. For that reason, B2B brands with exceptional logos should be recognized. Like the Nike ...

What a loaded statement that can be. Many B2B business owners don’t realize the significance of having a well-thought-out, professional, creative and memorable logo. After all, what is a company’s ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur.

Microsoft has unveiled a new company logo for the first time in 25 years. To roll out in conjunction with its Windows 8 operating system, the new square logo will replace the italic design the company ...

New research from LinkedIn’s B2B Institute and Ehrenberg-Bass urges B2B marketers to focus on being findable as much as being memorable.

LOS ANGELES, Feb. 23, 2011 (GLOBE NEWSWIRE) -- Scott Public Relations, specialists in healthcare, insurance and technology PR, announced the publication of its newest white paper, "Are You a ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. In the third and final installment of her three-part series on marketing American-made ...

B2B buyers aren’t acting the way they used to, so neither should your marketing. Using insights from the first global B2B behavioral science study, Transmission’s Vanessa Cheal reveals which ...