As the world's oldest axe maker, Hults Bruk axes are recognized for their strong Swedish steel, solid American hickory handles and heads that are hand-finished with a razor-sharp edge and stamped with ...

A new collaboration between superstar producer Metro Boomin and rising Hip-Hop royalty Coi Leray dropped today in connection to a new campaign from the AXE brand. Metro Boomin and Coi Leray dropped ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. As Cracker Barrel recently learned, moving away from ...

ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the No. 1 men's fragrance brand globally*, introduces AXE® White Label – a refined product line developed with complex fragrances, leading innovation and ...

The deodorant wars between powerhouse consumer product players Procter & Gamble and Unilever are heating up, with Unilever claiming to have taken a lead with its Axe brand. The company launched Axe ...

The success of the Axe re-launch event in both Nigeria and Ghana is even more impressive when considered in the context of the brand's global journey. Axe, known as Lynx in some markets, has a rich ...