Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research from Verint. The report was based on data from a survey of ...

The best customer service brands 2025 include Apple, Sam's Club, and luxury hotel companies like Mandarin Oriental and ...

Technical documentation is the unsung hero of customer experience. It doesn’t have a flashy ad campaign or a social media manager. It just sits there quietly, making customers’ lives easier when done ...

“We are delivering a service that can make the difference of life or death. A good customer experience could be a determining factor in that outcome” “We are delivering a service that can ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

I drove through several states and had the opportunity to experience multiple eating establishments along the way. I ...

A good customer experience may be built on a bedrock of positive personal interactions, but AI has enormous potential to revolutionise what’s possible for contact centre solutions. No business ...

Welcome to the new normal: the antithesis of good business. The 2020-21 pandemic has changed how consumers buy, how they interact with your business, and how you interact with them. It hasn’t been the ...