Think about all the things vying for your attention daily. Emails, text messages, appointments, car maintenance—there’s a seemingly endless parade of “to-dos” and “want-to-dos.” As a result, there are ...

A mathematical mechanism enables AI models to process language at scale, undergirding the current AI revolution. Our ...

There are awards for the year’s best films but not for its best TikTok videos. That’s too bad, since 2024 yielded several tiny masterpieces. From @yojairyjaimee, a flawless, minute-long re-creation of ...

Attention is a currency. Attention is a business model. But what is attention, really? And what determines what consumers pay attention to? While many factors are at play, marketers can benefit from ...

The attention economy is a concept coined by political scientist and Nobel Prize laureate Herbert A. Simon. Like money, attention is a limited resource. Consumers today have an almost unlimited amount ...

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...

Learn how to improve a dwindling attention span by doing simple things like drinking berry smoothies to taking a nature walk. Not long ago, there were reports comparing human attention spans ...

Work life has changed drastically over the past two decades. We have gone from working with single information objects such as typewriters to working with constant digital distractions like emails, ...

Your infant child is watching what grabs your attention—so perhaps it’s time to put down that phone and focus on the toy of your baby’s choice. Doing so may boost the kid's brain development, and ...

Getting attention and validation paid to you can be a great thing — or the thing of nightmares. Some folks really can’t stand having all eyes on them. Others, however, love attention. They love ...