As speculation swirls that the owner of Applebee’s and IHOP is considering combining both brands into a single restaurant, a version of that mashup has been quietly operating in Detroit for six years.
The day's second presentation looked at how Applebee’s turned to mobile marketing and QR codes to boost its lunch business. Keynoter Ana Maldonado-Coomer, head of mobile for Applebee’s owner Thomas & ...
A new, dual-branded Applebee's Neighborhood Grill and Bar and IHOP is hosting its grand opening on March 20 in Green Bay. The combined restaurants, located at 2420 E. Mason St., officially opened to ...
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