The company has been running a campaign with scenes from different Apple TV+ shows and the tagline “See for yourself.” According to Apple, the unknown event will take place on January 4 and 5, 2025. There are no details on what exactly Apple will announce, but this could be related to a preview of what’s to come for Apple TV+ in 2025.

In an X post yesterday, the streaming service shared two words -- "Stay tuned" -- along with an image from an Apple TV+ show and the phrase "See for yourself." The dates for next weekend appear at the bottom. A similar post shared on Christmas Day read "Save the date" and also included the words "See for yourself."

Apple this week began teasing some kind of upcoming Apple TV+ surprise that's set to happen on January 4 and January 5, telling customers

Apple TV+ has hinted that it's planning something for early January, enticing viewers to "see for yourself." On Wednesday, the Apple TV X account posted a cryptic message telling people to "Save the date" and to "see for yourself.