Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

Unity Software Inc on Monday rejected gaming software company AppLovin Corp's $17.54 billion takeover offer and said it would go ahead with its deal to purchase mobile app monetization software ...

Unity Software's Q1 beat and strong Q2 guidance highlight Vector AI ad growth (+80% YoY) and a lean strategy—see why the ...

Everyone in the VR industry can envision a world in the next 10 years that’s radically changed by virtual reality. From healthcare, education, social, training, cinema, gaming, and more, VR has a lot ...

Programming for Microsoft's holographic headset leverages familiar tools -- Visual Studio and the Unity 3D framework -- in very unfamiliar ways Microsoft’s HoloLens is an intriguing device that ...

The Unity Cube is an experiment from developer Tony “SkarredGhost” Vitillo to test the limits of what Oculus will allow into the App Lab program. Vitillo submitted a fully functional application which ...

Starting today, some developers can use the popular software Unity to make apps and games for Apple’s upcoming Vision Pro headset. A partnership between Unity and Apple was first announced during ...

Unity Technologies has launched an update that makes it easier to insert augmented reality features into native mobile apps and games. The update for Unity 2019.3 comes after Unity announced its AR ...

A year after going public, app growth and monetization agency AppLovin submitted an unsolicited proposal today to buy the game engine Unity in a deal worth $20 billion. But there’s a catch: Unity ...