Every year, the anticipation of the Amazon Toy List—AKA “Santa’s Toy Catalog”—in the mail is what kicks off our holiday season with my son. As soon as September hits, it’s a family tradition that we ...

The Amazon Holiday Kids Gift Book, which has hit mailboxes months ahead of Christmas, has become the modern child's wish book ...

I'm the baby and kids gear writer, a mom to three and former teacher. As gifting season begins, Amazon revealed their picks for the most popular toys of 2025. As a baby and kids writer and mom of ...

A 40-piece Magna-Tiles racing and construction set is on sale for 30% off during Amazon's Prime Big Deal Days. The popular toy set is currently priced under $50, down from its usual price of $69.99.