Marketing season is well underway for preparers readying for Tax Season 2013, and a recent discussion on the LinkedIn Tax Business Owners of America group revealed several pointers for preparers.

Advertising enables an organization to meet various operational objectives. For a business battling a poor marketplace reputation, the practice often is a money saver as it can earn the organization a ...

Marketing involves selling and promoting a business or product. Accounting involves keeping financial records and maintaining financial accounts for a company. While the specifics of accounting and ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...