Morton Salt's planned AR experience aims to engage consumers with its brand as the company undertakes a major rebranding effort that includes a more contemporary design while preserving elements like ...

8th Wall and Trigger have launched the Mobile Web AR Experience inspired by Spider-Man: Into the Spider-Verse. Using 8th Wall Web and Amazon Sumerian technology running on Amazon Web Services (AWS), ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

PARIS, Sept. 18, 2025 /PRNewswire/ -- Reju ™, the purpose-driven, leading textile-to-textile regeneration company, is using augmented reality (AR) to give Climate Week NYC 2025 attendees and the city ...

Hotel room artwork not to your taste? Marriott will soon allow guests to redecorate their rooms — virtually, anyway. In early December, LIFEWTR and Marriott Hotels announced a collaboration to create ...

"Michael Jackson Scream," a new release from Epic/Legacy Recordings and the pop icon's estate, includes 13 of his greatest hits and a bonus five-song mashup from remixer The White Panda and is being ...

Usually watching a concert through your phone is frowned upon. At Coachella this year, it's encouraged. The annual music festival is turning its Sahara Tent stage into an augmented reality experience.

'Spider-Man: Into the Spider-Verse' Web AR Experience launched in advance of Dec. 14 theatrical release. By Carolyn Giardina Tech Editor Spider-Verse Web AR Experience is designed to let users see ...