Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

Multiple obstacles stand in the way of Roblox becoming the internet’s next ad juggernaut. For starters, the developers who create its games aren’t embracing ads in large numbers, in part because the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 22 hours ago By Erika Wheless - 1 day 23 hours ago By Tim Nudd - 2 days 2 hours ago By Erika Wheless - 2 days ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...

The final reason Roblox is everywhere: it's polarizing. The stock has more than doubled in 2025 and now trades at 19 times sales -- a multiple that assumes near-flawless execution. Yet Roblox remains ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox Corporation (NYSE:RBLX), a leading online platform for user-generated gaming content, has been making significant strides in expanding its user base, diversifying revenue streams, and enhancing ...

While shares of Roblox plunged on its Q2 results, the overall quarter wasn't that bad. Meanwhile, new advertising opportunities to further monetize its user base could provide a nice boost to the ...