Speaking in an exclusive interview with Bloody Elbow, the UFC co-creator and Combate Global CEO praised Dana White as the greatest promoter of the 20th and 21st centuries.

Ahead of UFC 324, its Paramount debut, the promotion revealed a new numbered event main card start time of 9 p.m. ET, a one-hour shift forward from its long-standing pay-per-view main card start time of 10 p.m. ET.

Paramount+ and UFC announce their first live collaboration with UFC 324, offering exclusive access to all marquee events.

UFC president Dana White appeared on the broadcast of the Cowboys and Chiefs game on Thanksgiving to announce its first non-PPV premium event on Paramount+ at T-Mobile Arena, including a shifting

Ultimate Fighting Championship (UFC) and Paramount+ will kick off their billion-dollar programming partnership in just a few weeks — which includes a handful of events on CBS — but the promotion has yet to reveal the lineup for its first fight card under the new deal.