Starbucks CEO wants to give customers 'the right vibe'
On the menu for Starbucks: DEI, layoffs, and its CEO’s corporate jet use
Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ceramic mugs. Niccol also announced sweeping layoffs in an effort to cut the corporate payroll.
Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...
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Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...
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Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed ...
Starbucks CEO calls for "accountability” and a return to office-based working after making job cuts to revitalise the company ...
Starbucks has named a new chief financial officer as part of its larger turnaround effort. Starbucks Chairman and CEO Brian ...
At Wednesday’s meeting of shareholders, new Starbucks CEO Brian Niccol announced the coffee giant would expand its in-store seating options and increase the availability of power charging ...
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
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