Early Sunday morning, when Arturo Ibarra turned on his bakery’s oven, he made the sign of the cross to bless it. He did it again when he readied the first dough of the day for hundreds of orders of the traditional Rosca de Reyes or Three Kings Bread.

Three Kings Day or Día De Reyes is a Christian Catholic feast Day often associated with a special kind of bread called 'Rosca'

H-E-B celebrated the Feast of the Epiphany by offering Rosca de Reyes and blessings, honoring the tradition of Three Kings Day.

Covered in dried fruits, candy stripes and sugared crust, the aromatic taste of rosca de reyes comes around only once a year. Here are 10 Los Angeles bakeries making it.

In Mexico, that day is known as Día de Los Reyes and is celebrated on January 6th. Just like Three Kings' Day, Día de Los Reyes is meant to honor the Three Wise Men or Magi who came to bring baby Jesus gifts after his birth.