Google and Apple's collaboration could soon make it easier to switch from an iPhone to a new Pixel 10 or another Android device.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

To nobody’s surprise, there’s a new Tensor G5 chip, with a 35% faster CPU, powering everything. The Pixel 10 comes with 12GB of RAM standard and two storage options (128GB and 256GB). And for the first time on any Pixel phone, there’s built-in Satellite SOS, which works more or less the same as it does on newer iPhones.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

Every phone in the Pixel 10 lineup. announced today, has Qi2 magnetic wireless charging at up to 15W. The Pro XL has Qi2.2 and can charge at up to 25W, which is great and all, but wireless charging isn’t the cool part. The magnets are the cool part.

In the age of incremental phone upgrades, Google just gave the Pixel 10 a leg up over a lot of other baseline flagship smartphones.

The 6.3-inch Pixel 10 Pro and the 6.8-inch Pixel 10 Pro XL will both feature a Super Actua display with variable refresh rate up to 120 Hz. The displays offer up to 3,300 nits of peak brightness or 2,200 nits peak in HDR, about ten percent brighter than on the Pixel 9 Pro series.