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Nike, Adidas and Tennessee

Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.

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What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee Vols switching back to Adidas after it sunsets its apparel deal with Nike

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Check out our 12 favorite golf belts for 2025 from Nike, Adidas, Peter Millar and more

Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.

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Josh Heupel reacts to Tennessee switching back to adidas: ‘We’re fortunate’

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

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Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

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Nike Drops $50 T-Shirts for Three Women's Tennis Players

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

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