Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating they are taking action to remove the misprinted toys' packaging.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls.