Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Film studio Lionsgate joining forces with AI firm Runway is a deal to build an AI model for filmmakers to use internally

AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.

Cine-files Lionsgate, the studio behind hit franchises like "John Wick" and "The Hunger Games," is entering into a major partnership with the AI firm Runway, The Wall Street Journal reports. As part of the deal,

Lionsgate and Runway have entered into a partnership centered around the creation and training of a new AI model, customised on Lionsgate’s proprietary catalo

Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive. Lionsgate, the studios behind series such as The Hunger Games and John Wick,