Hailey Bieber's billion-dollar sale of her Rhode Skincare brand will reportedly lead to a "calculated shift" in her marriage to Justin Bieber.

Bieber has signed a $1 billion deal for e.l.f Beauty to acquire her skin care and makeup brand and will take on a new role.

The pair, who met in November 2009 at a Today show event, welcomed their first child, son Jack Blues, in August 2024 — all while continuing to reach new heights in their respective careers.The couple had both built lucrative careers for themselves before they wed;