DALLAS – Texas grocery giant H-E-B announced plans to bring its flagship store to the city of Dallas for the first time. In a news release Thursday morning, the San Antonio-based company said it purchased nearly 10 acres of land at the southeast corner of LBJ Freeway and Hillcrest Road in North Dallas.

H-E-B first entered the Dallas-Fort Worth area in 2001, with the opening of an outpost of its upscale Central Market concept there. In the years since, the retailer has opened five H-E-B stores in the DFW Metroplex area.

Company officials did not disclose the size of the planned Dallas store, but H-E-B was responsible for two of DFW's five biggest retail leases of 2024.

Texas-based grocery chain H-E-B has purchased land in Dallas, marking a continuation of its expansion deeper into North Texas. The 10-acre site will be on the southeast corner at Hillcrest Road and LBJ Freeway.

Texas grocery giant H-E-B announces its first Dallas store, purchasing land and planning community engagement for future development.