Such is the case for Andy Byron, CEO of tech company Astronomer, who on Wednesday night was filmed cuddling with his human resources chief at a Coldplay concert in Boston. Byron and his co-worker appeared on the arena video board in a “kiss cam” segment before looking uncomfortable and ducking out of sight as Coldplay front man Chris Martin quipped that the two might be having an affair.

Astronomer says it is launching a formal investigation after alleged employees were shown together at a Coldplay concert.

What started out as a classic “kiss cam” moment spiraled Wednesday as two Astronomer executives were caught embracing at a Coldplay concert.

The Coldplay concert kiss cam incident is the most viral moment of 2025. It’s also a video game now, sort of. Coldplay Canoodlers was thought up by Jonathan Mann, best known as the guy who has uploaded a new song to YouTube every day for over a decade (Remember “GTA: This Is Why We vVdeo Gaming?

The internet has been abuzz for two days over a viral video stemming from Coldplay's concert Wednesday at Gillette Stadium in Foxborough, Massachusetts, where a couple caught on camera was seen hiding themselves from the shot's gaze.

Apart from congratulations to other-Andy (and a hearty how dare for the unearned burn on Coldplay), this is an example of how deflection and humor might come in handy. The immediate deletion is the double-click equivalent of Byron's physical drop to the ground. Conspicuous! An admission by omission!

Almost instantly, the clip went viral, racking up over 30 million views. The internet was transfixed and delighted in the schadenfreude: the wealthy, married chief executive of a tech firm being caught out canoodling with a colleague, the head of HR no less, in the most criminally uncool of contexts: a Coldplay concert.

Coldplay's concert at Gillette Stadium on Wednesday took an unexpected turn when a couple caught on the jumbotron sparked debate online.