The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

A Kiss Cam moment at a Coldplay concert turned controversial when a couple, who internets sleuths claim are Astronomer executives Andy Byron and Kristin Cabot, were caught cozying up together on the jumbotron.