"That's quite a marketing slogan," Apple exec Greg Joswiak quipped before CEO John Ternus outlined Apple's approach to AI listening features.

The iPhone Duo has a feature that Apple didn't mention, and fans are shocked.

Yes, it really just needs to copy Samsung, ASUS and others.

Apple and Samsung, hardened rivals, both have passport-sized folding phones that are packed with features, come with compromises, and cost a lot. If you can't decide which option is better, we're here to help you choose.

The company’s September event introduced Apple’s first ever foldable iPhone, along with new iPhone 18 Pro models, updates to the Apple Watch, some AirPods, and more advances to Siri AI.

Recent rumors from Bloomberg suggested Apple plans to update its iPad mini and finally give it the OLED display it has long deserved. As much as that sounds like an obvious upgrade, there’s a new wrinkle: Apple’s 8.3-inch tablet now has competition from the iPhone, of all places.

Bank of America cuts Apple price target to $370 but keeps Buy after iPhone Duo launch. Here's what it means for AAPL investors in 2026.

Apple unveiled the iPhone 18 Pro and Pro Max at its launch event. Prices start at $100 more than the previous models.