New CEO John Ternus says you already have your personal AI device. It’s called an iPhone.

You can try the new AI assistant now.

Apple is making the Watch Ultra 4 smarter with Siri AI that can remember conversations, recognize important sounds, and understand more about you.

Apple stock has done well compared with peers who have spent big on AI but the iPhone Duo foldable smartphone will test its strategy.

Apple is launching a new way to prove that the picture you took isn’t manipulated by AI. A new feature, called “Reference Image,” will arrive with the iPhone 18 Pro lineup later this month and is supposed to use the device’s new camera sensor to “sign every pixel it sees.”

Siri AI means the new, smarter, more reliable version of Apple’s voice assistant. The new photo editing tools let you cleanly erase an item, change the framing, or alter the view of a photo. Image Playground can create more photorealistic images and use AI to revise or transform your photos.

Apple's updated Mac processors target heavy local AI workloads, with on-device AI muscle, scads of unified memory, and architecture changes built to run cutting-edge models on your desk.

Apple’s dedication to doing as much AI on its devices as possible was on full display during its presentation of the new A20 Pro chip, which power the company’s new iPhone 18 Pro and iPhone 18 Pro Max.