If you’re reading this and you live in the UK there;s a very high chance you use WhatsApp. Not only that, it’s likely one of your most used daily apps, and could well have full replaced your iPhone or Android phone’s default text messaging app.

WhatsApp has now added a dedicated tab to make new calls, share call links, and manage your call history, all in one place. There are also new filters and effects. The company says it has added 6 new filters and 6 fun effects for you to use on video calls or when taking a photo.

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.