Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z.

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

What began as parental exasperation over Gen Z kids not answering phone calls has turned into grudging admiration, even ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has shared some new stats on its efforts to block drug-related content, with a particular ...