Amazon is now showing 4-6 minutes of advertisements per hour on its Prime Video streaming service-- double the ad load from when the companynintroduced ads in January 2024, according to a report from ADWEEK.

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That’s double what the company started with when it first added advertisements to its streaming experience back in January 2024.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.