As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return ...

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...

Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years ... today’s social and cultural landscape, along with a dose of ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

At the presentation, company officials said that the streaming service has ... style content popular in today's media landscape. The change back to HBO max indicates executives aren't happy ...

Warner Bros. Discovery has renamed its streaming service once again. Beginning in the summer of 2025, “Max” will be “HBO Max” ...