A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

HBO Max is back... again. Warner Bros. Discovery rebrands Max, leaning into nostalgia and user trust after a brief identity ...

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...